Queensland, Australia (11am, 20 May 2021) – Fuel Your Life is now an international company and is extremely proud to announce a historic multi-year, six-figure partnership deal with prominent Women’s National Basketball Association (WNBA) organisation – The Los Angeles Sparks. This is the first United States-based partnership in FYL’s history – a momentous step for this Sunshine Coast-based organisation, after being in partnership with several leading Australian sports teams (such as Melbourne Storm, Melbourne Victory and Brisbane Roar) across 2020 and 2021.
This deal will see FYL’s Founder and Managing Director, Tyson Tripcony work as the Head of Sports Nutrition for the LA Sparks, alongside their Director of Sports Medicine and Head Athletic Trainer, Dr Courtney Watson. As the LA Sparks first-ever performance nutrition partner, both parties are wholeheartedly invested in maximising the physical and mental performance of each player through individualised support and tailored nutrition programs.
Tripcony said, “Fuel Your Life is all about working with our clients and partners to improve their nutrition to support them in achieving their health and performance goals, and we look forward to the opportunity of working with the LA Sparks.
We are proud to be working with several Australian sports teams, taking them to their championships, and intend to provide the best framework to maximize the LA Sparks players both on and off the court and in collaboration with Dr Courtney Watson.”
FYL, as an organisation, are extremely passionate about providing inventive and results-driven care to their clients – and the LA Sparks will be no exception. Having supported multiple Australian teams through their Regular Seasons through to Grand Final Championship, we have no doubt that our specialist care (including but not limited to individualised training, game and rest day meal plans, injury management and skin fold assessment and monitoring) will generate a long-term impact on the LA Sparks as athletes, both on and off the court.
Having joined forces with the LA Sparks in the 25th Anniversary Season, this partnership comes in a timely manner for both organisations.
Together, we hope to inspire and empower the next generation of athletes.
For all United States partnership, media, B2B or sporting enquiries, please contact:
Kathi Sharpe-Ross, CEO & President, THE SHARPE ALLIANCE at firstname.lastname@example.org.
For all Australian B2B or sporting enquiries, please contact:
Nick Christo at email@example.com.
ABOUT THE LOS ANGELES SPARKS
Founded in 1996, the Los Angeles Sparks are one of three original franchises in the Women’s National Basketball Association (WNBA). The Sparks have won three WNBA Championships (2001, 2002, 2016), have qualified for the playoffs in 20 of their 24 seasons and remain the only active team in the league to win back-to-back titles. The Los Angeles Sparks are dedicated to ensuring each home game at Staples Center has a championship level entertainment experience while showcasing the best female athletes from around the world on the court.